15 Reasons Why WhatsApp Business Platform is the Perfect Ordering Platform

In this article, we will explore 15 compelling reasons why the WhatsApp Business Platform stands out as the perfect ordering platform.

1. Global Reach

WhatsApp has a global presence in 180 countries and is used by more than half of the World's 5.3 Billion internet population. It provides businesses with a truly global platform to connect with customers. 

If you are a business owner, leveraging this extensive user base can significantly enhance the visibility and accessibility of your products or services.

Using WhatsApp for business communication can be advantageous in various countries, particularly where the app has gained widespread popularity and is commonly used for personal and professional interactions.

Here is a list of countries where leveraging WhatsApp for business could be particularly beneficial: India, Brazil, Mexico, Indonesia, Turkey, Nigeria, South Africa, Italy, Saudi Arabia, UAE, Germany, Argentina, Spain, and Malaysia.

2. Business Profile

WhatsApp Business API allows businesses to create a customized business profile, providing essential information such as business hours, location, contact details, and a brief description.

Verified WhatsApp businesses (WhatsApp Official Business Account or OBA) also get a green tick ✅ against their business name. This enhances the professional image of the business, its authenticity, and customer trust and facilitates easier customer interaction.

Let's begin your brand's journey on WhatsApp. Get started with your WhatsApp OBA. Contact us now at sales@birdvision.in. 

3. Real-time Communication & Message Scheduling

Real-time communication is crucial in the fast-paced world of business. WhatsApp's instant messaging feature allows businesses to communicate with customers in real-time, ensuring that orders, inquiries, and support requests are addressed promptly. This immediacy enhances the overall customer experience.

WhatsApp Business Platform also allows businesses to schedule messages for delivery at a later time. This feature enables businesses to send important messages at a specific time such as an event alert, greetings for anniversaries and festivals, bill payments or other timely reminders, etc.

4. Multimedia Capabilities

WhatsApp's multimedia capabilities enable businesses to showcase their catalogs, products, order details, invoices and other messages in a visually appealing way. The ability to share images, videos, and documents allows you to provide customers with a comprehensive and engaging view of your products, enhancing their understanding and confidence in their purchase decisions. 

Delight your customers with interactive elements such as call-to-action buttons (website, phone), quick reply buttons, catalog and product displays, lists, etc. 

5. Two-Way Communication

WhatsApp Business Platform facilitates meaningful two-way communication between businesses and customers. This includes order modifications, gathering feedback, encouraging reviews, and providing post-purchase support. 

Building a dialogue with customers enhances the overall customer experience and strengthens the relationship between the brand and its audience. The interactive nature of WhatsApp enables businesses to engage in two-way communication effortlessly. This facilitates order modification, resolves queries, and builds a more personal relationship with customers.

6. Language Support

Businesses can reach a diverse customer base with WhatsApp's extensive language support, allowing for communication in multiple languages. The WhatsApp API supports 70+ languages spoken worldwide including English and 10 major Indian languages.

7. Automated Responses

The WhatsApp Business API empowers businesses to set up automated responses for common queries and order-related interactions. This feature not only ensures a swift response to customer inquiries but also reduces the workload on customer support teams. 

Automated responses can include standard responses regarding order status or product availability, order confirmations, shipping details, and FAQs.

8. Secure Communication & Transactions

Security is paramount in e-commerce. The end-to-end encryption provided by WhatsApp ensures the confidentiality and integrity of customer data during transactions and every conversation. 

This security feature builds trust among customers, assuring them that their sensitive information is handled with the utmost care.

9. Product Catalogs

WhatsApp Business Platform allows businesses to create and showcase product catalogs within WhatsApp using interactive single-product, multi-product, and product detail messages. 

This feature enables a seamless shopping experience for customers, as they can browse through products, view details, add items to the cart, and place orders without leaving the WhatsApp environment.

Are you interested in setting up a WhatsApp store for your shop or brand, or are you looking to integrate your online store or Shopify catalog with WhatsApp? Get in touch at sales@birdvision.in.  

10. Contact & Location Sharing

Businesses can send contact and location messages to customers within a 24-hour window in response to a customer-initiated message.

The contact information can include the full contact name (including the first, last, and middle names), birthday, the contact’s organization information, addresses, emails, phone numbers, and URLs.

The location message includes the location’s longitude and latitude, name, and address information.

11. Multi-Agent Support

In addition to providing 24x7 support by using self-help FAQs or an automated ticketing system, businesses can enable round-the-clock support using a team of live agents.

With multi-agent, you can assign chats to your live team members. Your team can handle large numbers of customers and respond to their inquiries in real-time.

12. Order Tracking

The WhatsApp Business API allows for order tracking through automated updates. Businesses can send order confirmations, shipping details, and delivery notifications, keeping customers informed at every step of the process. 

This transparency enhances the customer experience and reduces anxiety related to the order fulfillment process. Businesses can provide live updates, giving customers peace of mind.

13. Third-Party Integrations

The WhatsApp Business API facilitates seamless integration with third-party tools, such as CRM systems or Inventory Management Software (IMS), enabling seamless data synchronization and enhancing order management capabilities. 

The CRM system integration provides businesses with a unified view of customer interactions, and streamlines order management, allowing businesses to get visibility into the customer’s buying habits, track purchase history, and other relevant information, ultimately enhancing the overall customer relationship. 

Integration with IMS can help provide real-time visibility into product availability, avoid stockouts and overstocking, simplify returns and exchange processes, get insights into sales trends, and help a business make informed decisions regarding pricing strategies, promotional campaigns, and inventory optimization.

14. WhatsApp Payments

WhatsApp's payments allows businesses to seamlessly collect payments within the app, simplifying the order booking and payment process for customers. 

Businesses can collect payment from customers using one of the following integrations:

(i) UPI Apps

(ii) Payment Links (not publicly available yet)

(iii) Payment Gateway (Razorpay and PayU)

15. Customization & Scalability

The flexibility of the WhatsApp Business API allows businesses to customize their interactions based on specific needs. This includes tailoring the ordering process, implementing unique features, and creating a bespoke experience that aligns with the brand's identity and customer expectations.

Combining its customization feature with the WhatsApp Business Platform’s scalability, it can support businesses of all sizes, making it a versatile solution for evolving needs and expanding operations. 

Exciting Update to WhatsApp Business API

WhatsApp has recently introduced WhatsApp Flows. 

With Flows, businesses now have the ability to:

- Display simple input forms (ideal for scheduling appointments, for instance).

- Develop workflows that seamlessly lead users through various screens (perfect for processes such as product ordering).

Businesses can leverage Flows to deliver structured interactions such as appointment scheduling, exploring product offerings, gathering customer feedback, generating new sales leads, or any other scenario where organized communication feels more intuitive or convenient for their customers.

Conclusion

In conclusion, the WhatsApp Business API transforms WhatsApp into a robust ordering platform with a multitude of features that cater to the diverse needs of businesses. By leveraging these features, businesses can create a seamless and personalized ordering experience for their customers at every touchpoint. 

Our WhatsApp Business Solutions

Elevate your ordering process, delight your customers, and stay ahead in the digital landscape.

To explore the full potential of WhatsApp for your business, consider WhatsApp Business API integrated products and solutions by Birdvision today to drive customer engagement and increase ROI:

Ordering-based Products & Solutions

1. RetailBird

B2B e-commerce platform for your distribution channel leveraging WhatsApp and other messaging apps.

2. WhatsApp Commerce

Delight your customers with an end-to-end shopping experience on WhatsApp. 

Other WhatsApp Business API Integrated Products & Solutions  

3. LeadConnect

The ultimate lead aggregation solution. A holistic end-to-end solution - WhatsApp Lead Management.

4. E-Warranty Solution

Simplify warranty registrations and streamline claims for customers.

5. Trade Schemes & Loyalty Programs

Onboard channel partners effortlessly, improve communication, enhance reward experience, and drive participation, engagement, sales, and ROI for your trade schemes & loyalty programs.

6. B-connect

A WhatsApp communication platform for communicating effectively with any of your business stakeholders.

7. CampaignBird

Automate journeys at every touchpoint. Leverage WhatsApp to drive engagement and results for your consumer campaigns.

Frontline Sales Team Training, Supply Chain Visibility, CSR-ESG, Customer Acquisition, and more.

Ready to revolutionize your ordering experience using WhatsApp? 

Contact us today at sales@birdvision.in and embark on a journey of seamless, efficient, and customer-centric order management. Let's revolutionize your business on WhatsApp!