KSB delivers sales
uplift by improving user experience
for retailers in trade schemes.
Learn how retailbird increased trade schemes ROI by more than 15% for KSB pumps
Channel Communication
Introduction
KSB is one of the world's leading manufacturers of pumps and industrial valves. In India, KSB pumps has a wide distribution network of 4 zonal offices,15 branch offices, over 800 authorised dealers and over 150 authorised service centers.
Challenge
Retailers are a key part of the distribution network as they interface with buyers. Retailers need to be educated and engaged with KSB to recommend products from the brand to buyers. Retailer engagement platforms are not accessible to retailers easily as retailers don't log into web portals or download mobile apps. Trade schemes are not effective due to lack of accessible platforms to share and collect information.
Solution
1. WhatsApp Chatbot 24x7
We deployed a WhatsApp chatbot to enrol, engage and reward retailers. Retailers can connect anytime with chatbot to share and seek information.
2. Language Localisation
Chatbot allowed retailers to
set their preferred language. The entire conversation
would be in
preferred language post language selection.
3. Insightful Dashboards
Entire sales team was provided dashboards based on their hierarchy and territories to monitor the program for reach, participation and engagement.
