Coca Cola deploys frontline sales capability platform to improve training effectiveness
How Coca Cola automates the field sales team training process to achieve better sales outcomes
How Coca Cola automates the field sales team training process to achieve better sales outcomes
Coca Cola works with their bottlers closely to continuously improve the productivity and effectiveness of their sales teams. Coca Cola provides training support in the form of content and has set up a training process to ensure that all frontline sales team members are aligned with the company on the activities and sales outcomes.
The training process had a lot of dependency on people to share training content, schedule training sessions, capture attendance & training outcomes and report data to the central marketing team.
A sales training platform was implemented that reduces manual interventions, makes it easy for multiple stakeholders to be part of the training process, measures the activities around training sessions across locations and presents a holistic view of the training process implementation across geographies. The training sessions can also be mapped to sales outcomes for finding a correlation.
Multilingual and multi-format content
Random pre-session and post-session tests for trainees
A comprehensive dashboard for multiple stakeholders